Why choose a coworking space?

Working alone at home has its limits. A coworking space provides a professional work environment, flexibility, and opportunities to meet people that can transform your daily routine.

Key takeaways:

Coworking offers a fully equipped workspace without fixed overhead costs, available for anything from a few hours to several months. It separates work from home life, breaks the isolation of remote work, and fosters interaction. When choosing the right space, consider the location, included services, furnishings, and the flexibility of the plans.

Still undecided? This article explains the appeal of coworking, the benefits it offers, and how to choose the right space for your business.

What is a coworking space?

A coworking space is a shared workspace designed to accommodate professionals from diverse backgrounds. The model has become widespread in Switzerland: according to Wüest Partner, the number of coworking spaces has risen by 67% since 2020, and the supply in outlying areas has nearly doubled over the past three years. Freelancers, remote workers, and small businesses can find ready-to-use office space there.

The layout prioritizes comfort, featuring ergonomic furniture, high-performance Wi-Fi, shared desks, and meeting rooms for collaboration. Everything is set up so you can work without worrying about facilities management.

Unlike renting empty premises under a standard lease, you do not pay for unused square footage. Instead, you gain access to services and a fully equipped environment whether for a single day or several months.

Why choose a coworking space over working from home?

The primary advantage of coworking is the separation between professional and personal life. You leave home, return to a real office environment, and regain your focus.

Productivity naturally follows. Far from home distractions and surrounded by other professionals, you make faster progress on your work.

Coworking also breaks the isolation associated with remote work. Coworkers interact, help one another, and build a network that benefits their business.

Finally, the flexibility makes all the difference. You come and go as you please, with no fixed-term commitments or set rent.

The benefits of coworking for freelancers and businesses

For freelancers, a coworking space offers a credible business address and a stimulating environment. For businesses, it cuts costs and avoids tying up capital in fixed premises.

Here are the key benefits of coworking for these professionals:

• genuine flexibility, with no rent or fixed overheads
• controlled costs tailored to actual business activity
• a high-quality environment conducive to productivity
• a network of professionals and fellow coworkers right at hand
• fully equipped offices and ready-to-use services

These benefits explain why an increasing number of professionals and businesses are adopting this flexible solution.

How do you find the coworking space that suits your needs?

Not all spaces are created equal. Before making a decision, consider the location: a workspace close to your home or your clients saves valuable time.

Next, check the services offered and the range of available spaces. Whether you need a private office, a meeting room, or shared desks, the options should align with your way of working.

Ergonomics matter just as much. Quality furniture, a well-designed layout, and reliable equipment make a real difference during a long workday.

A few simple criteria can guide your decision:

• location and accessibility
• quality of furniture and layout
• common areas and event spaces
• included services and flexible plans
• atmosphere and the types of professionals present

By weighing these factors, you will find the coworking space that truly supports your business.

Hotel-based coworking: a growing trend

Alongside dedicated coworking spaces, another form of coworking is gaining ground: workspaces located within hotels. Users benefit from hotel comforts, attentive service, and a polished setting.

These hotels offer workspaces, meeting rooms, and inviting areas for events. Many companies view this as a simple solution that eliminates the need for leases or premises management.

This is the model adopted by Aeria Workspaces with locations in Geneva and Lausanne, for example catering to both freelancers and companies.

This concept combines the best of coworking and the hospitality industry: a professional, flexible, and pleasant environment that people want to return to.

Coworking: a choice that depends on your business

Joining a coworking space offers greater flexibility and efficiency, without the constraints of a traditional office.

The right choice depends on your specific needs: a few days a month for a freelancer, a dedicated desk for a small team, or occasional meeting rooms for a company. Trying out a space for a morning is the best way to get a feel for the experience before committing.